Greg Cole: Web Developer

LinkedIn Website
I'm a web developer with deep experience in WordPress and front-end performance optimization. My work spans Gutenberg block development, scalable site architecture, accessibility, and event-based tracking. I focus on creating efficient, accessible, and high-performing digital experiences while managing complex multi-site infrastructures. Recently, I've expanded further into DevOps — building modern workflows with NPM, Webpack, GitHub Actions, and Cloudways hosting — with New Relic monitoring and Cloudflare management.

Expertise

Development & Architecture

WordPress, PHP, ACF, and Timber (Twig)
Building React Gutenberg Blocks
Site Migration to Native Blocks
MySQL / Relational Databases
Local Development in Docker / LocalWP

Infrastructure & DevOps

Webpack / NPM Build Pipelines
GitHub / GitHub Actions CI/CD
Cloudways Hosting
Cloudflare DNS & Domain Management
New Relic Monitoring & Alerts
API Integrations

Front-End & Performance

Vanilla JS (ES6+), Responsive SCSS (BEM), and HTML
PageSpeed & Core Web Vitals Optimization
Accessibility (WCAG AA / AudioEye)
Static Site Generators
GDPR & CCPA Compliance

Analytics, SEO & Strategy

Event Tracking, A/B Testing, GA4, Mixpanel, PostHog
SEO Best Practices / Structured Data (Schema)
Synxis & iHotelier Booking Engines
Coding with ChatGPT / Copilot
Agile Scrum
Proactive Problem Solver

Experience

Year	Position	Sites	Projects / Skills
Jan 2024 - Current	Timbers Company Web Developer	southseas.com casalidicasole.com timberskauai.com thesebastianvail.com and 11 others	Migrated 13 real estate and hospitality sites from agencies to in-house infrastructure on Cloudways and Google Cloud, reducing hosting costs by 95% and improving performance and flexibility. Consolidated and managed over 150 domains in Cloudflare, cutting domain expenses by 75% while improving DNS reliability and security. Led integration and redesign of Synxis and iHotelier booking engines, improving user flow and conversion tracking across multiple sites. Built a modern Webpack development workflow with GitHub Actions for automated staging and live deployments, improving developer efficiency and site consistency. Optimized page performance and Core Web Vitals, raising Google Search Console ratings from “Poor / Needs Improvement” to “Good” across all sites. Implemented AudioEye for ADA compliance and manually refactored 13 sites to meet WCAG AA accessibility standards. Deployed New Relic for full-stack monitoring and alerting, enabling proactive detection of performance issues and uptime incidents in real time.
Jul 2019 - Nov 2023	Launch That LLC Senior Front-End Developer	drugwatch.com annuity.org retireguide.com and others	Conducted code reviews for half of the business's websites, fostering a culture of collaborative learning by sharing knowledge with my immediate team and other developers. Led migration (while automating data transformation) from ACF-based page builder to native Gutenberg blocks on Annuity.org, reducing content entry time by 90%. Implemented an affiliate partner ad placement system that the team used to increase monthly revenue by 15%. Developed a user-friendly form builder with HTML5 validation for improved form creation UX and reliability. Led a complete rebuild of Drugwatch.com, streamlining components and improving scalability. Created a hub of PHP audit templates to provide valuable insights on CTAs, affiliate ads, and other page elements with a user-friendly view of custom database queries. Optimized Annuity.org's pagespeed by converting thousands of lines of jQuery to vanilla JS. Transitioned from Gulp to Webpack for faster build processes and modern linting. Built a node screenshot tool to check for style errors on all pages quickly. Implemented and iterated on automated testing for lead capture and interactive elements using Ghost Inspector. Installed and managed error monitoring with Bugsnag.
Jan 2016 - Jul 2019	Pearson Online Learning Services Front-End Developer	online.maryville.edu librarysciencedegree.usc.edu and developed roughly 10 more sites	WordPress, ACF, Twig / Timber plugin, HTML5, Responsive CSS3, BEM, jQuery, WCAG 2.1 AA compatibility, testing sites with iOS voiceover and Android TalkBack, Agile Scrum, GA3, A/B testing, responsive emails
2012-2017	Freelance Designer and Developer	floridasurffilmfestival.com totempress.org himalayanyouthfoundation.org, elipingfrancesperkins.com	WordPress, jQuery, plugins, Stacey CMS
2011-2016	Atlantic Center for the Arts Program Assistant and Technical Projects	atlanticcenterforthearts.org	WordPress, advanced taxonomies, plugins, HTML5, responsive CSS, jQuery. Also created donor database with MS Access, assisted artists with projects and tech, photo/videography, ran computer lab
2006-2011	University of Florida		BFA in Graphic Design Adobe Creative Suite, web design, indexhibit, international study abroad with Joomla CMS
2006-2011	University of Florida		BFA in Digital Media Creative programming with processing, experimental game design with Unity, Arduino, Premiere Pro, Google Maps and Earth API